SOMETIMES we
focus too much on learning all the great tips, strategies, and techniques for
mastering a skill … while we ignore the “mechanism” that’s responsible for putting
them into action.
Recently I was reading best-selling author and
internationally known speaker Brian Tracy’s “How You Can Start, Build,
Manage, Or Turn Around Any Business” program. He starts off his program talking
about the five essential personal qualities you need to be successful.
Not surprisingly, these qualities are the same
qualities you need to achieve success in copywriting. Because if you don’t
possess them, truth be told—all the know-how in the world won’t get you to
where you want to be in life.
The good news is they’re not things that only a
select few are born with. They can be acquired by anyone.
Here are Brian Tracy’s five must-have
personal qualities to achieve success in business and in life (with a
“copywriting twist” to each, added by me):
