LEADERS, entrepreneurs and business
owners are always looking for new and innovative ways to grow their brands.
Who better to turn to than one of the most innovative leaders of our time—the late Apple CEO Steve Jobs?
Who better to turn to than one of the most innovative leaders of our time—the late Apple CEO Steve Jobs?
Through first-person interviews with Apple
employees, experts, and analysts, as well as Steve Jobs’ own words over
the past thirty years, I discovered that there are 7 principles largely
responsible for Jobs’ breakthrough success.
These are described in my book The Innovation Secrets of Steve Jobs.
Briefly, here are the principles that anyone can use to
“think differently” about their service, product or brand.
These are described in my book The Innovation Secrets of Steve Jobs.
Briefly, here are the principles that anyone can use to
“think differently” about their service, product or brand.
Principle One: Do what you love.
Steve Jobs once told a group of employees, “People with passion can change the world for the better.”
Jobs has followed his heart his entire life and that passion, he says, has made all the difference. It’s very difficult to come up with new, creative, and novel ideas unless you are passionate about moving society forward.
