Brian Tracy’s Five Must-Have Personal Qualities for Success

(Selected by JOHN WOOD of John Wood Copywriting, who, not surprisingly, gives each one a copywriting slant)

SOMETIMES we focus too much on learning all the great tips, strategies, and techniques for mastering a skill … while we ignore the “mechanism” that’s responsible for putting them into action.

Recently I was reading best-selling author and internationally known speaker Brian Tracy’s “How You Can Start, Build, Manage, Or Turn Around Any Business” program. He starts off his program talking about the five essential personal qualities you need to be successful.

Not surprisingly, these qualities are the same qualities you need to achieve success in copywriting. Because if you don’t possess them, truth be told—all the know-how in the world won’t get you to where you want to be in life.

The good news is they’re not things that only a select few are born with. They can be acquired by anyone.

Here are Brian Tracy’s five must-have personal qualities to achieve success in business and in life (with a “copywriting twist” to each, added by me):

Making Wishes Come True—Mark Victor Hansen

I’VE told people thousands of times that they’ve just go to ask for what they want. And I find that most people only have one problem with this directive ... 

They don’t KNOW what they want!

You can’t ask for what you want unless you know what it is! In this exercise, I’m going to start you on a wonderful path of painting your dreams into reality. I’m going to teach you the secrets behind setting—and achieving—your greatest ambitions.

Before we set off on this path together, let me make one thing very clear: The word “goals” can be intimidating—it can feel so overbearing that it keeps people from even beginning the process. So, let’s instead think of goals as a “To Do List With Deadlines”.

Do the deadlines have to be tomorrow? Next week? Of course not. This is your To Do List for the rest of your life. Goals can be added to, subtracted from and—most importantly—scratched off the list—as you move through your life.

Here’s a checklist to ensure you’re using a successful framework to set your To Do List: